People rely on Direct Mail to plan where to shop, what to purchase, and how to find savings.
Features & Benefits
- Influence Decisions In-Home
- Tangible touch: Direct mail is a physical representation of your brand and message. This tangibility – the ability to see and feel the message – may be one reason that consumers read 71% of ads in the mail.
- Activation: 54% of consumers report that direct mail advertisements encourage them to explore new businesses.
- Postcards
Postcard marketing can significantly boost response and conversion rates. As a form of direct mail, this type of marketing strategy often engages consumers more effectively than digital channels
- Localize Your Ad Inserts
Inserts can be targeted to the neighborhood around branch locations and customized to resonate with the local audience.
Case Study
Bank’s $76 Cost Per Acquisition Sounds Too Good to Be True…But It’s Real
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