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Shopping Amid Inflation Adds to Consumer Stress, Vericast Survey Finds

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Brands have an opportunity to alleviate pressure with timely offers

SAN ANTONIO, May 5, 2022 – The latest round of research conducted by Vericast found that 50% of all consumers and 64% of Millennials indicated that making spending decisions along with rising prices due to inflation are negatively impacting their mental health. Over a quarter agree that inflation is also influencing their decision to seek appropriate care.

To assess consumer behavior changes during inflationary times, Vericast, a leading marketing solutions company, recently conducted a survey of 1,000 U.S. adults and found that trying to make money last is also weighing heavily on the minds of consumers. Especially stressful factors – such as dwindling confidence in ability to pay bills on time and purchase necessities like food (70% expressed this sentiment) – are challenging consumers.

As a result, consumers are being more intentional with their spending to alleviate tension and exploring ways to navigate rising prices such as buying more private label brands, limiting spending in certain areas, and strategically allocating tax refunds. Many are also leveraging discounts on dining whenever possible.

With ongoing challenges from increased operational costs, talent shortages and supply chain bottlenecks, companies are facing pressure from many directions. To support both short- and long-term growth amid these hurdles, brands should prioritize staying top-of-mind with consumers in the moments that matter. Offering deals keeps brands in consideration but targeting those deals at the right audience interests – as well as aligning them with product availability – is more important than ever.

“Our survey results reveal opportunities for brands and marketers to better engage with consumers by helping them tackle financial challenges during inflationary times,” said Dave Cesaro, Executive Director Client Strategy at Vericast. “As the dollar shrinks, consumers are getting smarter with money. Brands can build credibility and stand out among competitors by offering value in the form of discounts and deals, which can help consumers feel more in control of their mental, physical, and financial health given the fatigue of the past two years.”  

Additional survey findings include:

  • Inflation prompts changes in shopping behaviors
    • The survey indicated a strong desire to be smart about money and limit spending. Seventy-two percent of respondents report they are buying more store or private label brand products to save money.
      • Millennials (77%) and Gen X (76%) represent the greatest number of participants to describe this as their strategy.
    • Though they are changing brands, many are not changing stores. Sixty-four percent say they have not changed grocery stores in the last six months.
  • Discounts are top-of-mind amid high prices
    • Results show that brands and marketers should offer discounts more than ever, as 88% of consumers surveyed say that a coupon would motivate them to try a new brand or store.
    • While 31% are limiting spending on non-essential items as their top way to save money, looking for more coupons or discounts (13%) and shopping the sale section (12%) were the next top ways to save.
  • Restaurants are especially at risk of losing customers
    • When asked how restaurant behaviors changed in the last six months, 61% of respondents said they dine out or order takeout less often.
      • Sixty-seven percent of Gen X agreed, as well as 62% of Millennials.
    • Only 27% said they have not changed how often they dine out or order takeout in the last six months.
    • Rising gas prices are stealing consumer spend away from restaurants, too. According to recent data, both limited- and full-service restaurant dining are the top spending cutback areas as gas prices increase.
  • Spending will be limited among several categories
    • Consumers identified clothing and accessories as the top category where their spending will be limited this year, followed by groceries.
    • Dental health has fallen in priorities as well, with 29% saying inflation is impacting their decision to seek out dental health care.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for thousands of brands and businesses. While its award-winning portfolio of products, technology and solutions are part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Vericast Survey Finds Critical Gaps Between Financial Institutions and Consumers

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Changing privacy practices, consumer expectations and more have created rifts

SAN ANTONIO, March 31, 2022: A recent annual survey conducted by Vericast found critical gaps between financial institutions and consumers, suggesting a struggling relationship.

Vericast’s 2022 Financial Services TrendWatch report, which explores the challenges and opportunities facing U.S. financial institutions, found changes in privacy practices, consumer personalization expectations and lifestyle, social change and marketing innovation have created openings for financial institutions to better support consumer needs. More than 400 respondents from banks and credit unions and nearly 7,000 consumers were surveyed about their relationship, expectations, and experiences with their financial institutions.

“For financial institutions to achieve business goals and secure long-term success, they must address the disparity that exists between them and their customers — both current and future,” said Stephenie Williams, Vice President, Financial Institution Products and Strategy at Vericast. “Consumers want great customer service, and they want their banks and credit unions to be a community partner. Gaining this type of insight is the first step for financial institutions toward building stronger relationships with their audience.”

Through the survey, Vericast uncovered five marketing trends to watch this year that may close the gap between financial institutions and consumers, including:

  • Change events threaten long-standing loyalty. While financial institutions consider mergers and acquisitions a key driver of inorganic growth, consumers see it differently. About 75% of consumers surveyed said they are very or somewhat likely to leave their financial institution after a merger or acquisition event. Delivering consistent best-in-class customer service is the key to long-term success, especially when loyalty is challenged.
  • Streaming entertainment delivers new account acquisition tools. Many marketers and product managers struggle to find the right mix of marketing channels for increasing account growth. Traditional channels like social media, email and direct mail ranked high for usage, while the channel least used – connected TV (CTV) – is the most promising. According to Leichtman Research Group, 80% of U.S. households have at least one CTV device.
  • Expectations of privacy affect marketing strategies. This year, Google Chrome will become the final and largest major browser to eliminate third-party cookies, but marketing teams at financial institutions are largely unprepared for this change. According to survey results, fewer than one-third are ready for a cookie-less targeting strategy.
  • Demand for corporate responsibility challenges marketing goals. When asked to rank their 2022 marketing goals, financial service marketers ranked local brand awareness in fifth place and social and environmental responsibility last (seventh place). Conversely, consumers ranked community and civic involvement and social responsibility high on their list of priorities (second and third place, respectively).
  • Loans will be the market-making competitive battleground. Seventy-two percent of financial institutions identified account acquisition as a primary driver of revenue this year. However, 86% of consumers surveyed are not inclined to make a switch in their financial institution. One place consumers do remain open to working with different financial institutions, however, is to secure home and auto loans.

View the full 2022 Financial Services TrendWatch report.

2022-Financial-Services-TrendWatch-Cover

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions are a part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

About Financial Services TrendWatch

Vericast’s Financial Services TrendWatch report explores the challenges and opportunities facing financial institutions in the U.S. For 2022, 444 respondents from banks and credit unions with assets from $500 million to over $100 billion completed the survey. Vericast also surveyed nearly 7,000 consumers about their relationship, expectations, and experiences with their financial institutions, from check ordering to online banking to privacy. Respondents completed the survey from September 23 through November 23, 2021.

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Vericast Leads Innovation and Promotes Adoption of Universal Coupons at Scale

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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First true omnichannel delivery of single-use digital coupons across retailers

 

SAN ANTONIO, March 16, 2022: Vericast is the first marketing solutions company to launch a Universal Coupon solution with store-level redemption insights, precise consumer targeting, and scalable reach. This unmatched combination of capabilities creates new, diverse promotional strategies and distribution opportunities for brands and retailers through Vericast’s national digital and print media solutions.

Vericast’s Universal Coupon solution leverages a new digital format designed to offer consumers more freedom of choice to use coupons on their mobile devices at any participating retailer. It is a more secure, traceable format for manufacturers and retailers. The company will deliver Universal Digital Coupons on behalf of clients through an extensive digital marketing portfolio, including display and video advertising, dynamic mobile, connected TV, and other solutions. Further, Vericast Universal Coupon campaigns benefit from real-time coupon redemption data and can be adjusted to optimize delivery of targeted media for improved response.

Unlike competitors, Vericast’s Universal Coupon solution integrates predictive intelligence with its award-winning Vericast Consumer Graph™, which unifies vast amounts of data to provide a heightened understanding of consumer behavior and precision targeting. The Consumer Graph ties devices and associated behavioral data to a base map of over 120 million U.S. households. It also makes seven trillion daily model calculations to improve audience intent, engagement, and results, as well as syncs data throughout the platform to continuously learn from one campaign to the next.

Featuring a new serialized “8112” barcode, the digital coupon is scanned and validated by participating retailers through a centralized system at the point-of-sale. Vericast’s early adoption and influence in shaping the Universal Coupon standard last year will enable consumer packaged goods companies to begin test campaigns in Q2 this year in alignment with retailer acceptance.

“Vericast is a pioneer in coupon marketing and distribution, and a trusted source among thousands of brands and retailers over several decades,” said Michelle Engle, Chief Product Officer at Vericast. “As a leading coupon distributor and processor, we have the scale and reach to expand the omnichannel marketing power of digital offers with the new Universal Coupon standard, while reducing fraud, improving accuracy, and creating a positive consumer experience.”

Vericast is working with FOBI AI, a leader in providing real-time data analytics through artificial intelligence, to supply the backend infrastructure for its Universal Coupon solution. 

As adoption of Universal Coupons grows, Vericast plans to offer consumers downloadable Universal Coupons on its Save.com website, an online resource for deals, savings and lifestyle hacks. According to Vericast’s 2021 Deals & Coupons Report, consumers are hungry for coupons, discounts and deals:

  • 60% of shoppers are looking for more coupons, discounts and deals to offset higher prices across shopping categories such as apparel, groceries and dining
  • 57% of people say that deals have a significant influence on their purchase decisions
  • 40% of consumers feel more positively toward brands that offer discounts or coupons, 30% will be more loyal to that brand, and 39% are more likely to make a repeat purchase

The first Universal Coupon will be delivered digitally and is intended to be viable in any medium, including paper. It is expected to extend Vericast’s reach and strengthen its Save portfolio, which includes Save direct mail and Save FSI. Vericast’s Save direct mail delivers meaningful savings and valuable offers from thousands of brands to over 75 million households and families each week.

New Universal Coupon Standard

The Universal Coupon standard was developed by The Coupon Bureau, an independent, non-profit organization working with the Association of Coupon Professionals.

“We’ve worked with the industry to create this new standard to address some of the biggest coupon challenges faced by manufacturers and retailers alike. The solution seeks to mitigate fraud, improve accuracy as well as delight the shopper,” said Brandi Johnson, CEO of The Coupon Bureau. “As a result, serialized AI 8112 coupons are revolutionizing the way we can apply coupons to the overall customer experience. Wide adoption is coming, and Vericast’s innovation and support in developing the standard will help lay the groundwork for making coupons a true omnichannel marketing tool.”

To learn more about Vericast’s Universal Coupon solution and what the standard means for brands, retailers and consumers, visit Vericast.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Vericast Illumis™, Vericast Consumer Graph™, Household Connect™, and Harland Clarke Checks™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Safety, Savings & Self-Care to Fuel Commerce Into 2022, Vericast Study Finds

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Consumer optimism mixed with concern due to lasting impacts of pandemic
SAN ANTONIO, 

: A new survey from Vericast revealed that

consumers have a strong desire to return to ‘normal’ but have mixed feelings about the year ahead. According to Vericast’s 2022 Consumer Outlook, nearly 60% of consumers are optimistic, but there are continued concerns about a COVID-19 resurgence and its impact on the national economy.

Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, recently surveyed 1,000 U.S. adults to better understand consumer sentiment and corresponding brand marketing opportunities heading into the new year.

The study found that a majority of Americans remain concerned about a resurgence of COVID-19 (71%) and its impact on the national economy (76%). While there is an underlying desire to return to traditional patterns of shopping and socializing, these fears are causing consumers to want to shop local, make their budgets stretch further and engage with brands that feel safe and familiar.

"This holiday season and throughout 2022, brands must help consumers feel in control and tended to,"

 

“Consumers want to be optimistic about the future,” said Sarah O’Grady, Vice President of Marketing at Vericast. “Unfortunately, virus and economic concerns are holding them back. This holiday season and throughout 2022, brands must help consumers feel in control and tended to, whether that’s through personalized offers, campaigns that highlight familiar routines/rituals, self-care messaging or by offering value at establishments close to home.”

To deliver on these nuances and create meaningful connections, brands need access to a combination of intelligence, data and technology that seamlessly works together to keep pace with constantly evolving consumer behavior. Now more than ever, building long-lasting customer relationships requires a deep understanding of ever-changing preferences.

Additional findings include:

  • Consumers want control and comfort
    • Consumers are eager to make up for lost time, but only if it feels safe. This holiday season they plan to stay local, socialize on a smaller scale and avoid crowds. They are also less comfortable with public transportation.
    • 60% of consumers plan to have smaller gatherings this holiday season; 75% are comfortable with in-state travel and 71% want to support local stores and restaurants.
  • Consumers emphasize self-care
    • The pandemic still weighs heavy; 30% of consumers are looking for ways to care for their mental, emotional and physical health. This is up from 18% in March.
    • Half of Gen Z and 43% of millennials say a break from work and daily responsibilities is important when celebrating the holidays, hinting at stress and burnout in these groups.
    • Brands should help reduce stress with special offers, self-care treats and supportive messages.
  • Savings at local shops will reap rewards
    • More than half of survey participants (55%) plan to shop in person at stores within their community this holiday season due to shipping delays experienced last year and 39% want information on where to find the best local deals.
    • To connect with shoppers, brands should focus on meeting people where they are with savings at nearby shops, outlets and restaurants.

View additional findings from the 2022 Consumer Outlook.

ABOUT VERICAST

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Household Connect ™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Consumers Want to Stream TV Here, There and Everywhere, Vericast Survey Finds

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MEDIA CONTACTS

Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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CTV growth creates significant omnichannel opportunity for brands
SAN ANTONIO, 

:Vericast survey of more than 1,000 U.S.

revealed that consumers want to stream Connected TV (CTV) outside of the home, including during long-distance travel on planes and trains.

Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, conducted the survey last month to assess consumer behavior towards CTV. The results indicate opportunities for brands and marketers to better engage with consumers.

While only 26% of respondents have streamed TV during a flight and 36% on long-distance road trips in the past, 50% for each category would do so if device availability and connectivity were not a barrier. This presents new advertising opportunities for brands to spread messaging to target audiences on-the-go through CTV. The study also uncovered an interest among consumers to stream TV on public transportation and in taxis/rideshare vehicles.

 

“Technology advancements like 5G and broader accessibility in transportation like self-driving cars will continue to increase availability of streaming TV options among consumers.”

 

“Technology advancements like 5G and broader accessibility in transportation like self-driving cars will continue to increase availability of streaming TV options among consumers,” said Michelle Engle, Chief Product Officer at Vericast. “While CTV has been an important marketing channel in recent years, it’s becoming even more critical to omnichannel strategies. With consumers looking to stream more outside of their homes – and new types of connectivity coming into play – brands should evaluate how they’re incorporating CTV into their marketing mix to drive further engagement.”

Additional findings from the survey include:

Consumers see a future with TV streaming in self-driving vehicles

  • The study showed a strong desire to stream TV in autonomous vehicles. Consumers anticipate streaming and self-driving vehicles will merge in the future, with many saying if they could stream TV anywhere inside a self-driving vehicle, they would consider doing it through the center console (41%), on the windshield head-up display projection (24%) or other entertainment screens inside the vehicle (24%).
  • Only 37% said they would not consider streaming TV inside a self-driving vehicle.

Consumers increasingly prefer CTV over traditional TV formats

  • 75% of consumers currently stream content at home via their television and 41% currently stream via a smartphone.

This represents a five percentage point increase over findings from a Vericast survey conducted in February 2021, when 70% of consumers reported that they were currently using streaming TV services and 68% said they were willing to share data with brands to improve their streaming TV ad experience.

ABOUT VERICAST

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Household Connect ™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Consumers Ready to Spend, Favor Local Retailers This Holiday Season

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New shopper sentiment and insights from Vericast reveals that consumers expect value, want to spend more and plan to shop locally in-store this holiday season.
SAN ANTONIO, 

: Vericast, a leading marketing solutions

company that delivers actionable insights and operational expertise at scale,

recently commissioned an online survey of 1,000 people to gauge consumer sentiment and shopping behavior heading into this holiday season.

The survey found that holiday shopping is starting earlier this year due to shipping delays experienced with online shopping last year – 55% plan to shop in person as a result. More than half (60%) prefer to shop at local neighborhood stores and a majority (71%) of consumers agree it’s important to support local stores and restaurants.

While 63% of consumers found the holiday season last year to be more stressful than previous years, 59% feel optimistic about the upcoming 2021 holiday season. The survey also found that saving money on holiday purchases is a priority — especially as 30% of those who expect they will be spending more than last year are planning to buy more gifts to make up for the 2020 holiday season. Seventy-eight percent of consumers increased their saving behaviors during the pandemic and 84% plan to continue this trend over the next year. This is reflected in consumer holiday shopping plans, with 50% planning to use more coupons for holiday shopping.

“Last year, lockdowns made in-person shopping challenging. As the world began to open again, people were anxious to get back into their local stores and use online shopping to supplement certain items,” said Sarah O’Grady, Vice President of Brand Marketing at Vericast. “With the holiday season upon us, consumers want to make up for lost time after such a disruptive 2020. Retailers can capitalize on this by offering deals and discounts ­– online and in-store – that make holiday shopping more affordable and meets consumers where they are.”

The mix of a desire to gather this holiday season and economic strains caused by COVID-19 makes receiving a deal essential. From gift buying to party planning and eating out while shopping, the presence of a compelling offer may make the difference in whether consumers host a gathering, how much they spend, and which brands, products and stores they choose. Additional key takeaways include:

Savings are Key:

  • 53% of consumers agree they need better solutions to save more money on shopping
  • 59% wished there were more coupons available during the 2020 holiday season; this sentiment is even higher among millennials (68%) and parents (68%)
  • 49% agree they would shop online more if they could use more coupons
  • The categories people are most interested in receiving a discount, coupon or offer for this season include grocery (61%), restaurant (45%) and apparel (40%)

Spending on Holiday Gatherings Will Increase:

  • 74% believe hosting or attending holiday gatherings with family or friends will occur
  • 93% of those planning to host holiday gatherings say they will spend the same or more than last year (55% more / 38% same)
  • Among those who plan to spend more:
    • 37% will spend more to enhance the guest experience (e.g., more expensive food, décor, etc.)
    • 65% will be gathering more often or with larger groups of people

View an infographic of these findings.

ABOUT VERICAST

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Household Connect ™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

 

Media Contacts

Mary Broaddus
Dave Darovitz
press@vericast.com

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Vericast Finds Shoppers Leaving Brands that Don’t Offer Value

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Effective marketing strategies can reconnect price sensitive consumers with brands
SAN ANTONIO, 

: Vericast, a leading marketing solutions

company that delivers actionable insights and operational expertise at scale,

reveals consumers are increasingly cautious and price sensitive, trading brand loyalty for the best value.

The Vericast 2021 Deals & Coupons Report highlights consumer sentiment towards coupons, discounts and deals. The recent online survey of nearly 2,000 people found that 60% of shoppers are looking for more coupons, discounts and deals to offset higher prices across shopping categories such as apparel, groceries and dining. Nearly half (45%) are switching brands to save money, while more than half (53%) are shopping at multiple stores to find the best price.

The study also revealed that today’s shoppers are using more channels than ever to discover value. They want coupons, discounts or deals delivered through multiple channels including direct mail, online and digital paperless/print at home.

“Consumers want coupons and discounts but can’t always find them when and where they want to,” said Sarah O’Grady, Vice President of Brand Marketing at Vericast. “Marketers must adapt with a broad and balanced omnichannel approach to satisfy price sensitive shoppers and reestablish brand loyalty.”

Effective marketing strategies can help brands and retailers reconnect with today’s value-hungry shoppers. Three key steps marketers can take to rebuild loyalty:

  • Identify new behaviors: Higher prices are driving more consumers to proactively seek value and use more coupons, discounts and deals than last year. Marketers must take this into account and understand that a compelling offer may make the difference in a buying decision for a consumer with a tight budget. More than half (57%) say coupons, discounts or deals have a high or medium influence on their purchasing decisions.
  • Go where the people are: Marketers must rebalance their approach to get deals in front of the right audience, not just the deal-savvy. Consumers are looking for deals and coupons in-person, online and through traditional channels.
  • Make deals part of your loyalty strategy: Report results found that 40% of consumers feel more positively towards brands that offer discounts or coupons, 30% will be more loyal to that brand, and 39% are more likely to make a repeat purchase. The increased demand for value presents an opportunity for marketers to rapidly build loyalty, repeat business and customer recommendations.

“Moving into the holiday season, there is a sense of urgency and big opportunity for retailers to reconnect with shoppers and build loyalty by delivering value wherever they are,” said O’Grady.

To view the full report, download the Vericast 2021 Deals & Coupons Report.

ABOUT VERICAST

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Household Connect ™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

 

Media Contacts

Mary Broaddus
Dave Darovitz
press@vericast.com