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Vericast to Invest in Digital Marketing Technologies, Hire 250+ to Support Growth

Pradeep Ittycheria

Pradeep Ittycheria recently joined Vericast as Chief Technology Officer, Digital Marketing & Technology. The entrepreneur and technologist joined Vericast to help develop new digital marketing platforms and capabilities that will fuel the company’s growth. Vericast’s big data scale, mature ad-tech platform, and future new products and solutions attracted him to the company.

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MEDIA CONTACTS

Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Investments in machine learning, omnichannel platform, universal coupons and more

SAN ANTONIO, April 5, 2022 – Cementing its position as a marketing solutions leader, Vericast is investing in advanced technologies, while also hiring for more than 250 new positions across the organization this year. Over half of the jobs are engineering, data science, and product development roles created to support the company’s digital marketing technology growth. This significant investment in proprietary marketing innovations and people is the largest to date since the launch of Vericast in 2020.

“When we launched Vericast in early 2020, we did so with the intent to further develop new offerings and evolve our best-in-class technology, data, and services to address immediate client and market needs, changing consumer buying behavior and engagement preferences,” said John O’Malley, Chairman and Chief Executive Officer of Vericast. “This investment underscores our commitment to bringing new innovations to market, positioning Vericast for the next phase of our growth. With a combined portfolio of new offerings coupled with our existing set of proven solutions which have been driving success for organizations for many years, we will be able to serve clients in ways that no other partner can.”

Vericast’s technology investment includes several new and enhanced digital marketing innovations available this year aimed at helping clients improve performance, extend their reach, and retain their customers:

  • Machine Learning Omnichannel Platform: A next-generation machine-learning omnichannel marketing platform designed to help mid-market clients better manage their customer data and continuously improve multi-channel media programs. This industry-first digital platform will be available to clients later this year.
  • Partner API: A newly engineered set of application programming interface services built to give clients and partners more direct control and access to Vericast’s demand-side advertising platform. This proprietary service enables third-party entities to execute media campaigns, retrieve campaign performance, manage invoicing and more. Partner API will be available to clients in Q2.
  • Enhanced Consumer Graph: Vericast has further strengthened the performance of its award-winning Consumer Graph predictive intelligence technology to include contextual targeting, taking advantage of signals and learnings based on real-time context of a consumer’s path to purchase. With contextual targeting capabilities, Vericast clients can now reach consumers in the moment by appearing next to relevant, brand-safe content delivered through a proprietary categorization engine that processes over five million web pages daily. With this technology, clients can message consumers as they consume content such as sports scores, news articles, blog posts and more. Consumer Graph’s contextual targeting capability is available to clients now.
  • Universal Digital Coupons: Vericast is the first marketing solutions company to launch a Universal Coupon solution with store-level redemption insights, precise consumer targeting, and scalable reach. This unmatched combination of capabilities creates new, diverse promotional strategies and distribution opportunities for brands and retailers. Vericast’s Universal Coupon solution integrates proprietary consumer behavior data with targeting technology and leverages a digital format designed to offer consumers more freedom of choice to use coupons on their mobile devices at any participating retailer. It is also a more secure, traceable digital coupon format. Vericast will begin test campaigns in Q2 in alignment with retailer acceptance of Universal Coupons.

The more than 250 new positions the company seeks to fill this year include on-site and remote jobs throughout the U.S. in data science, engineering, marketing, finance, manufacturing, and sales, among other functions. The company has a workforce of more than 5,000 employees with thousands of clients across many industries.

To learn more about Vericast, visit Vericast.com. For all employment opportunities, visit the Vericast careers page.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for thousands of brands and businesses. While its award-winning portfolio of products, technology and solutions are a part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Press Release

Vericast Survey Finds Critical Gaps Between Financial Institutions and Consumers

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MEDIA CONTACTS

Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Changing privacy practices, consumer expectations and more have created rifts

SAN ANTONIO, March 31, 2022: A recent annual survey conducted by Vericast found critical gaps between financial institutions and consumers, suggesting a struggling relationship.

Vericast’s 2022 Financial Services TrendWatch report, which explores the challenges and opportunities facing U.S. financial institutions, found changes in privacy practices, consumer personalization expectations and lifestyle, social change and marketing innovation have created openings for financial institutions to better support consumer needs. More than 400 respondents from banks and credit unions and nearly 7,000 consumers were surveyed about their relationship, expectations, and experiences with their financial institutions.

“For financial institutions to achieve business goals and secure long-term success, they must address the disparity that exists between them and their customers — both current and future,” said Stephenie Williams, Vice President, Financial Institution Products and Strategy at Vericast. “Consumers want great customer service, and they want their banks and credit unions to be a community partner. Gaining this type of insight is the first step for financial institutions toward building stronger relationships with their audience.”

Through the survey, Vericast uncovered five marketing trends to watch this year that may close the gap between financial institutions and consumers, including:

  • Change events threaten long-standing loyalty. While financial institutions consider mergers and acquisitions a key driver of inorganic growth, consumers see it differently. About 75% of consumers surveyed said they are very or somewhat likely to leave their financial institution after a merger or acquisition event. Delivering consistent best-in-class customer service is the key to long-term success, especially when loyalty is challenged.
  • Streaming entertainment delivers new account acquisition tools. Many marketers and product managers struggle to find the right mix of marketing channels for increasing account growth. Traditional channels like social media, email and direct mail ranked high for usage, while the channel least used – connected TV (CTV) – is the most promising. According to Leichtman Research Group, 80% of U.S. households have at least one CTV device.
  • Expectations of privacy affect marketing strategies. This year, Google Chrome will become the final and largest major browser to eliminate third-party cookies, but marketing teams at financial institutions are largely unprepared for this change. According to survey results, fewer than one-third are ready for a cookie-less targeting strategy.
  • Demand for corporate responsibility challenges marketing goals. When asked to rank their 2022 marketing goals, financial service marketers ranked local brand awareness in fifth place and social and environmental responsibility last (seventh place). Conversely, consumers ranked community and civic involvement and social responsibility high on their list of priorities (second and third place, respectively).
  • Loans will be the market-making competitive battleground. Seventy-two percent of financial institutions identified account acquisition as a primary driver of revenue this year. However, 86% of consumers surveyed are not inclined to make a switch in their financial institution. One place consumers do remain open to working with different financial institutions, however, is to secure home and auto loans.

View the full 2022 Financial Services TrendWatch report.

2022-Financial-Services-TrendWatch-Cover

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions are a part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

About Financial Services TrendWatch

Vericast’s Financial Services TrendWatch report explores the challenges and opportunities facing financial institutions in the U.S. For 2022, 444 respondents from banks and credit unions with assets from $500 million to over $100 billion completed the survey. Vericast also surveyed nearly 7,000 consumers about their relationship, expectations, and experiences with their financial institutions, from check ordering to online banking to privacy. Respondents completed the survey from September 23 through November 23, 2021.

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Press Release

Vericast Reports Strong Third Quarter Results

SAN ANTONIO, November 15, 2021: Vericast is announcing highlights of its third quarter 2021 performance and its outlook for the year ahead. The company’s consolidated net revenues decreased 0.5% compared to 2020, while total adjusted EBITDA increased 10.2%.

Vericast continues to build momentum with recently introduced digital marketing and technology products such as ecommerce, add-to-cart and influencer marketing, all of which have shown solid performances this year. Clients across many industry verticals have seen tremendous success with the company’s Connected TV (CTV) solution which is on track to grow by more than 250% versus prior year. The company expects the solution, which helps brands connect with their target audiences through streaming services, increasingly will become a more vital part of marketers’ omnichannel strategies.

Vericast’s award-winning technology continues to benefit its print advertising products, as businesses still value print as a powerful channel for influencing consumer behavior. The company recently won the business of a major online retailer who cited Vericast’s print activation as its number one tactic for driving new customer acquisition, existing customer engagement, and overall time spent by visitors on its website.  

The company continues to experience stability with its check products, re-signing a number of existing check clients while securing a few new wins. Additionally, the company realized 10% growth across its marketing solutions driven by financial institution adoption of solutions that help them acquire, retain, and build loyal customers while generating growth for their business. Card Services revenue is up approximately 15% from prior year fueled by card manufacturing, print on demand, instant issuance and dual interface migrations.

“I am excited by the progress we have made this year with new products, clients, and verticals and equally proud of the trusted partnerships we have maintained with our long-standing clients, many of whom are challenged to meet unpredictable consumer demands while reacting to various macroeconomic factors,” said John O’Malley, Chairman & CEO, Vericast. “As we head into 2022, I am confident that Vericast’s broad capabilities will provide clients with the solutions they need to achieve unparalleled reach and engagement with their customers in new and innovative ways.”

Looking ahead to the new year, Vericast expects its digital growth strategy will  differentiate the company in the marketplace and further enhance the value it delivers to clients.

“We look forward to continuing to find ways to bring together and invest in our award-winning technology, data and services to fuel our growth while addressing immediate client and market needs,” added O’Malley. “I am inspired by the winning spirit and talent of the Vericast team who is driven to positively impact our business, our clients’ growth and that of the overall economy in 2022.”

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

Media Contacts
Mary Broaddus
Dave Darovitz
press@vericast.com