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Vericast Expands Technologically Advanced Influencer Marketing Solution

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Strong campaign performance leads to new verticals, addition of TikTok 

SAN ANTONIO, May 26, 2022: Vericast today announced the expansion of its best-in-class influencer and paid social marketing solution to include TikTok, the world’s fastest growing video platform. Following a year of nearly 40% growth and success among clients in the consumer packaged goods vertical, the solution is available now to Vericast’s retail and restaurant clients. The announcement is another example of the company’s broader investment in marketing technology innovation.

Fueled by advanced artificial intelligence (AI) and industry-exclusive predictive intelligence technology, Vericast delivers organic creator content via paid social ads through the influencers’ handles.

AI technology evaluates and identifies the right influencer while proprietary data and insights from Vericast’s Consumer Graph help to ensure content reaches a brand’s target customer. Overlaying the Consumer Graph allows the delivery of smarter, more precise targeting and taps into consumer behavior beyond the standard capability of social platforms. With advanced technology and a strategic approach, Vericast’s client campaigns had significantly higher click-through rates, impressions, and increased brand awareness.

“We are redefining the way brands and consumers connect with each other,” said Tina Seitzinger, Senior Director, Influencer Marketing and Paid Social at Vericast. “Vericast can provide authentic storytelling combined with data depth to reach the right audiences with quality placements. This transcends traditional brand marketing to inspire and influence purchase decisions.”

TikTok bolsters Vericast’s paid social portfolio that includes Facebook and Instagram. With the addition of TikTok, Vericast is one of the first marketing solutions companies to offer a technologically sophisticated influencer program with the depth, breadth, and diversity of thousands of credible content creators representing multiple categories including lifestyle, fashion, beauty, food, health, and more.

From campaign strategy and influencer selection to paid media and reporting, Vericast’s benefits and differentiators include:

  • AI-powered: A holistic approach is applied using quantitative and qualitative methods to align the best influencers with brands based on their campaign objectives. This enhances the quality and integrity of campaigns, while safeguarding against follower fraud and protecting against harmful or questionable content.
  • Vericast Consumer Graph: Vericast translates billions of data signals into insights that help clients craft high-performing marketing strategies and reach desired audiences. Using patented analyses and rich text mining on over 110 billion signals from more than 120 million households every day, the Consumer Graph uncovers shopper intent, anticipates needs and builds an ideal audience tailored to reach specific campaign goals. Vericast’s Consumer Graph continually refreshes to introduce new audiences throughout a campaign’s lifecycle to target the highest opportunity shopper.
  • Premium influencers: Vericast sources 50% of influencers from diverse groups to ensure inclusion within the network. Vericast influencers endure a stringent vetting process where engagement rates, follower counts, audience data and other metrics are evaluated to ensure each influencer has quality content, proven credibility, and a healthy account. Vericast’s Influencer Relations team also provides support on the creative approach and strategy to ensure influencers are effective storytellers, producing authentic and high-impact content on behalf of a brand.
  • Omnichannel integration: From display and digital coupons to free-standing inserts and connected TV – Vericast provides scalable reach across multiple channels with a holistic, integrated solution for each program using audience-tested creative – all powered by proprietary audiences in Vericast’s Consumer Graph.
  • Programmatic paid media: Influencer content is amplified within premium and programmatic paid social ads served through influencer handles. To maximize budgets, real-time optimizations are made based on which influencer ads are driving the strongest performance in front of the client’s target audience.

To learn more about Vericast’s influencer and paid social solution, visit Vericast.com.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for thousands of brands and businesses. While its award-winning portfolio of products, technology and solutions are part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Vericast to Invest in Digital Marketing Technologies, Hire 250+ to Support Growth

Pradeep Ittycheria

Pradeep Ittycheria recently joined Vericast as Chief Technology Officer, Digital Marketing & Technology. The entrepreneur and technologist joined Vericast to help develop new digital marketing platforms and capabilities that will fuel the company’s growth. Vericast’s big data scale, mature ad-tech platform, and future new products and solutions attracted him to the company.

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MEDIA CONTACTS

Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Investments in machine learning, omnichannel platform, universal coupons and more

SAN ANTONIO, April 5, 2022 – Cementing its position as a marketing solutions leader, Vericast is investing in advanced technologies, while also hiring for more than 250 new positions across the organization this year. Over half of the jobs are engineering, data science, and product development roles created to support the company’s digital marketing technology growth. This significant investment in proprietary marketing innovations and people is the largest to date since the launch of Vericast in 2020.

“When we launched Vericast in early 2020, we did so with the intent to further develop new offerings and evolve our best-in-class technology, data, and services to address immediate client and market needs, changing consumer buying behavior and engagement preferences,” said John O’Malley, Chairman and Chief Executive Officer of Vericast. “This investment underscores our commitment to bringing new innovations to market, positioning Vericast for the next phase of our growth. With a combined portfolio of new offerings coupled with our existing set of proven solutions which have been driving success for organizations for many years, we will be able to serve clients in ways that no other partner can.”

Vericast’s technology investment includes several new and enhanced digital marketing innovations available this year aimed at helping clients improve performance, extend their reach, and retain their customers:

  • Machine Learning Omnichannel Platform: A next-generation machine-learning omnichannel marketing platform designed to help mid-market clients better manage their customer data and continuously improve multi-channel media programs. This industry-first digital platform will be available to clients later this year.
  • Partner API: A newly engineered set of application programming interface services built to give clients and partners more direct control and access to Vericast’s demand-side advertising platform. This proprietary service enables third-party entities to execute media campaigns, retrieve campaign performance, manage invoicing and more. Partner API will be available to clients in Q2.
  • Enhanced Consumer Graph: Vericast has further strengthened the performance of its award-winning Consumer Graph predictive intelligence technology to include contextual targeting, taking advantage of signals and learnings based on real-time context of a consumer’s path to purchase. With contextual targeting capabilities, Vericast clients can now reach consumers in the moment by appearing next to relevant, brand-safe content delivered through a proprietary categorization engine that processes over five million web pages daily. With this technology, clients can message consumers as they consume content such as sports scores, news articles, blog posts and more. Consumer Graph’s contextual targeting capability is available to clients now.
  • Universal Digital Coupons: Vericast is the first marketing solutions company to launch a Universal Coupon solution with store-level redemption insights, precise consumer targeting, and scalable reach. This unmatched combination of capabilities creates new, diverse promotional strategies and distribution opportunities for brands and retailers. Vericast’s Universal Coupon solution integrates proprietary consumer behavior data with targeting technology and leverages a digital format designed to offer consumers more freedom of choice to use coupons on their mobile devices at any participating retailer. It is also a more secure, traceable digital coupon format. Vericast will begin test campaigns in Q2 in alignment with retailer acceptance of Universal Coupons.

The more than 250 new positions the company seeks to fill this year include on-site and remote jobs throughout the U.S. in data science, engineering, marketing, finance, manufacturing, and sales, among other functions. The company has a workforce of more than 5,000 employees with thousands of clients across many industries.

To learn more about Vericast, visit Vericast.com. For all employment opportunities, visit the Vericast careers page.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for thousands of brands and businesses. While its award-winning portfolio of products, technology and solutions are a part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

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Vericast Survey Finds Critical Gaps Between Financial Institutions and Consumers

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Mary Broaddus

Executive Director, Corporate Communications

Dave Darovitz

Director of Public Relations
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Changing privacy practices, consumer expectations and more have created rifts

SAN ANTONIO, March 31, 2022: A recent annual survey conducted by Vericast found critical gaps between financial institutions and consumers, suggesting a struggling relationship.

Vericast’s 2022 Financial Services TrendWatch report, which explores the challenges and opportunities facing U.S. financial institutions, found changes in privacy practices, consumer personalization expectations and lifestyle, social change and marketing innovation have created openings for financial institutions to better support consumer needs. More than 400 respondents from banks and credit unions and nearly 7,000 consumers were surveyed about their relationship, expectations, and experiences with their financial institutions.

“For financial institutions to achieve business goals and secure long-term success, they must address the disparity that exists between them and their customers — both current and future,” said Stephenie Williams, Vice President, Financial Institution Products and Strategy at Vericast. “Consumers want great customer service, and they want their banks and credit unions to be a community partner. Gaining this type of insight is the first step for financial institutions toward building stronger relationships with their audience.”

Through the survey, Vericast uncovered five marketing trends to watch this year that may close the gap between financial institutions and consumers, including:

  • Change events threaten long-standing loyalty. While financial institutions consider mergers and acquisitions a key driver of inorganic growth, consumers see it differently. About 75% of consumers surveyed said they are very or somewhat likely to leave their financial institution after a merger or acquisition event. Delivering consistent best-in-class customer service is the key to long-term success, especially when loyalty is challenged.
  • Streaming entertainment delivers new account acquisition tools. Many marketers and product managers struggle to find the right mix of marketing channels for increasing account growth. Traditional channels like social media, email and direct mail ranked high for usage, while the channel least used – connected TV (CTV) – is the most promising. According to Leichtman Research Group, 80% of U.S. households have at least one CTV device.
  • Expectations of privacy affect marketing strategies. This year, Google Chrome will become the final and largest major browser to eliminate third-party cookies, but marketing teams at financial institutions are largely unprepared for this change. According to survey results, fewer than one-third are ready for a cookie-less targeting strategy.
  • Demand for corporate responsibility challenges marketing goals. When asked to rank their 2022 marketing goals, financial service marketers ranked local brand awareness in fifth place and social and environmental responsibility last (seventh place). Conversely, consumers ranked community and civic involvement and social responsibility high on their list of priorities (second and third place, respectively).
  • Loans will be the market-making competitive battleground. Seventy-two percent of financial institutions identified account acquisition as a primary driver of revenue this year. However, 86% of consumers surveyed are not inclined to make a switch in their financial institution. One place consumers do remain open to working with different financial institutions, however, is to secure home and auto loans.

View the full 2022 Financial Services TrendWatch report.

2022-Financial-Services-TrendWatch-Cover

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions are a part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

About Financial Services TrendWatch

Vericast’s Financial Services TrendWatch report explores the challenges and opportunities facing financial institutions in the U.S. For 2022, 444 respondents from banks and credit unions with assets from $500 million to over $100 billion completed the survey. Vericast also surveyed nearly 7,000 consumers about their relationship, expectations, and experiences with their financial institutions, from check ordering to online banking to privacy. Respondents completed the survey from September 23 through November 23, 2021.

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Vericast Reports Year-End Results

Investment Strategy and Evolution of Digital Business Set to Fuel Growth in 2022

SAN ANTONIO, March 3, 2022: Amidst continued market instability, Vericast remained steadfast in its commitment to growth, transformation, and innovation throughout 2021, achieving several key milestones.

The company simplified its go-to-market approach, unifying its former independent lines of business under the single Vericast brand. Within this new operating structure, the company has a robust pipeline of innovative, insights-driven solutions aimed at helping organizations engage and activate their customers. This refined structure also paved the way to begin development of a new digital marketing platform and strengthen engagement among financial institution clients with the company’s full portfolio of media solutions.

For the full year, 2021 consolidated net revenues for Vericast decreased 2.0% and total adjusted EBITDA increased 6.2% compared to 2020. Full year net revenues for the Digital Marketing & Technology Solutions segment increased 7.3% and adjusted EBITDA increased 18.3%. Net revenues for the Print Payment & Engagement Solutions segment decreased 2.7%, while adjusted EBITDA increased 3.4%.

During the fourth quarter, Vericast continued to see positive revenue trends for a number of its newer solutions, including Connected TV and Influencer/Paid Social, a clear indication of the strength of the company’s digital and marketing technology solutions product roadmap.

Redefined and newly implemented sales and product strategies have already led to some 2022 client wins across Vericast’s solution portfolio in the restaurant, financial services, ecommerce, and retail verticals. The company’s outlook for 2022 includes a plan to invest and drive growth by:

  • Bringing expanded media solutions to the financial services vertical
  • Continuing to enhance its award-winning data and technology solutions to satisfy the shifting needs of clients in new and existing verticals
  • Acquiring the talent and resources necessary to expand its digital capabilities to include digital coupons, DSP as a Service, and contextual targeting, which has gained early traction
  • Focusing on the development of a digital marketing platform designed to help mid-market clients better manage their customer data and continuously improve multi-channel media programs

“I am pleased to see early indicators that our refined go-to-market strategy is opening up increased opportunities for cross-selling and diversification. Clients cite our data, intelligence, advanced targeting capabilities, and ability to deliver measurable results as success drivers,” said John O’Malley, Chairman & CEO, Vericast. “In line with our strategic plan, we are intensifying our investment in Vericast, taking critical steps to evolve our advertising and marketing technology business, further positioning us well for sustainable growth.”

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™, Valassis Consumer Graph™ and Harland Clarke Checks™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

Media Contacts
Mary Broaddus
Dave Darovitz
press@vericast.com

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Essential Federal Credit Union Supercharges Member Digital Engagement with Vericast’s Account Advisor Powered by Ignite Sales

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Account Advisor enables Essential FCU to provide a deeper, consistent, and differentiated member experience

SAN ANTONIO, January 13, 2022: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, today announced that Essential Federal Credit Union (FCU) has selected Vericast’s Account Advisor solution powered by Ignite Sales’ guided conversation technology.

Account Advisor allows financial institutions to digitally engage with consumers and effectively point them to the most relevant financial products and services to support their financial goals. Through a strategic alliance, Vericast sells Ignite Sales’ powerful member engagement platform as part of its line of Harland Clarke account acquisition solutions.

Essential FCU is leveraging Account Advisor’s intelligent conversation guides in its branches to have tailored conversations that discover members’ unique needs and deliver personalized, highly accurate product recommendations.

“Vericast’s Account Advisor platform allows us to provide a tremendous service to our members,” said LaDonna Evans-Sutton, Vice President of Retail Services at Essential Federal Credit Union. “The platform enables us to drive meaningful conversations and offer product recommendations that precisely address members’ distinct circumstances. We would be doing a disservice to our members by not providing them with a digital guided conversation capability.”

Essential FCU also will gain valuable insight from decision-making sales and marketing data gathered during member conversations that will enable the credit union to enhance product offerings, processes, and marketing efforts. Additionally, Account Advisor’s sophisticated analytics measure conversation data and give decision-makers visibility into real-time member trends.

“We are pleased to partner with Vericast to help Essential Federal Credit Union get to the heart of its members’ current needs and guide them to financial wellness,” said George Noga, CEO of Ignite Sales. “Implementing Account Advisor powered by Ignite Sales represents Essential’s next step in digital transformation which will empower the institution to dramatically enhance the member experience.”

“Maximizing the value of each marketing dollar is our focus,” said Stephenie Williams, Vice President, Financial Institution Marketing Products & Strategy at Vericast. “Account Advisor powered by Ignite Sales directs members who respond to marketing acquisition programs toward selecting the product(s) that are most appropriate for their unique and personal financial needs. More satisfied members stay longer and buy more which solves a long-standing marketing challenge of creating a consistent buying experience.”

 

ABOUT ESSENTIAL FEDERAL CREDIT UNION

Founded in 1972 by a small group of Dow Chemical employees, Essential Federal Credit Union provides financial services for individuals and businesses, including checking, loans, IRAs, savings and more. Essential has more than 35,000 members in nine parishes in the Baton Rouge community: East Baton Rouge, West Baton Rouge, East Feliciana, West Feliciana, Ascension, Livingston, Iberville, Pointe Coupee, and St. Helena. With more than $360 million in assets, Essential is a community-chartered credit union that is federally insured through the National Credit Union Administration. For more information about Essential FCU or to apply for membership, visit www.essentialfcu.org.

 

ABOUT IGNITE SALES

Ignite Sales empowers banks and credit unions to increase online apply rates, account openings, and customer satisfaction. Its customer engagement platform builds customized, dynamic, customer-facing conversation guides for financial institutions that discover customer financial needs and generate highly accurate account recommendations that address each customer’s precise needs and circumstances. For over 20 years, banks and credit unions have been boosting the financial wellness of their customers and members with Ignite, resulting in 40% improved customer satisfaction, 100% accurate recommendations, and up to 150% growth in sales. All conversations are captured and leveraged by award-winning analytics that delivers decision-making data to bank management to improve product offerings, processes, and marketing efforts. Visit us at www.ignitesales.com on LinkedIn and Twitter @IgniteSales.

ABOUT VERICAST

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Household Connect ™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

 

Media Contacts

Mary Broaddus
Dave Darovitz
press@vericast.com

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Vericast Reports Strong Third Quarter Results

SAN ANTONIO, November 15, 2021: Vericast is announcing highlights of its third quarter 2021 performance and its outlook for the year ahead. The company’s consolidated net revenues decreased 0.5% compared to 2020, while total adjusted EBITDA increased 10.2%.

Vericast continues to build momentum with recently introduced digital marketing and technology products such as ecommerce, add-to-cart and influencer marketing, all of which have shown solid performances this year. Clients across many industry verticals have seen tremendous success with the company’s Connected TV (CTV) solution which is on track to grow by more than 250% versus prior year. The company expects the solution, which helps brands connect with their target audiences through streaming services, increasingly will become a more vital part of marketers’ omnichannel strategies.

Vericast’s award-winning technology continues to benefit its print advertising products, as businesses still value print as a powerful channel for influencing consumer behavior. The company recently won the business of a major online retailer who cited Vericast’s print activation as its number one tactic for driving new customer acquisition, existing customer engagement, and overall time spent by visitors on its website.  

The company continues to experience stability with its check products, re-signing a number of existing check clients while securing a few new wins. Additionally, the company realized 10% growth across its marketing solutions driven by financial institution adoption of solutions that help them acquire, retain, and build loyal customers while generating growth for their business. Card Services revenue is up approximately 15% from prior year fueled by card manufacturing, print on demand, instant issuance and dual interface migrations.

“I am excited by the progress we have made this year with new products, clients, and verticals and equally proud of the trusted partnerships we have maintained with our long-standing clients, many of whom are challenged to meet unpredictable consumer demands while reacting to various macroeconomic factors,” said John O’Malley, Chairman & CEO, Vericast. “As we head into 2022, I am confident that Vericast’s broad capabilities will provide clients with the solutions they need to achieve unparalleled reach and engagement with their customers in new and innovative ways.”

Looking ahead to the new year, Vericast expects its digital growth strategy will  differentiate the company in the marketplace and further enhance the value it delivers to clients.

“We look forward to continuing to find ways to bring together and invest in our award-winning technology, data and services to fuel our growth while addressing immediate client and market needs,” added O’Malley. “I am inspired by the winning spirit and talent of the Vericast team who is driven to positively impact our business, our clients’ growth and that of the overall economy in 2022.”

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

Media Contacts
Mary Broaddus
Dave Darovitz
press@vericast.com

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Vericast’s Illumis™ Platform Receives Multiple Industry Awards

Illumis Earns Product-of-the-Year Honors, Influencer Marketing Innovation

SAN ANTONIO, Aug. 16, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, has been recognized with multiple industry awards for products within its Valassis line of business.

Illumis™, a proprietary, multi-patented digital marketing platform that seamlessly combines intelligence, media and technology, won Product of the Year in the 2021 Sales and Marketing Technology Awards program, also known as “The Sammys.” The Sammys recognize the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers.

Illumis also recently earned a Bronze Stevie® Award in the marketing/public relations solution category in the 18th Annual International Business Awards. The judges honored Illumis as a winning solution for consumer engagement and a powerful illustration of the successful integration of technology, media and insights to increase strategic decision-making capabilities. Winners will be celebrated during a virtual ceremony on December 8.

Illumis allows marketers to apply insight-led strategies to high-performing consumer engagement for more effective, efficient campaigns. Illumis offers a best-in-class, data-informed approach to omnichannel media buying, fueled by the predictive intelligence of the two-time award-winning Valassis Consumer Graph™.

Finally, Vericast was named a winner for influencer marketing innovation in the MarTech Breakthrough Awards, which showcases standout technologies and services that are revolutionizing how brands exceed consumer expectations. The Valassis Influencer Marketing solution is powered by Illumis and was recognized for successfully scaling beyond social media in multichannel campaigns and applying a custom approach to evaluate, find and connect with the best influencers for a brand.

Valassis Influencer Marketing programs have increased engagement of awareness campaigns by 64%, driving 110% higher click-throughs for traffic campaigns based on 32 consumer packaged goods brands testing nearly 3,000 pieces of content.

“It’s clear that Illumis is solving a real challenge for today’s marketers by spotlighting the media that will achieve the best results for each given campaign,” said Susan Lee, Group President, Digital Marketing and Technology Solutions at Vericast. “The transformative platform helps marketers drive influencer and other marketing innovation while keeping pace with the evolution of constant shifting consumer behavior.”

These award wins follow a recent Stevie American Business Awards honor earlier this year, in which Vericast received Gold status for Illumis in the marketing solutions category. To learn more, visit Illumis.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

Media Contacts
Mary Broaddus
Dave Darovitz
press@vericast.com

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Vericast Study Sees More Socially Conscious Consumer, Cautious Return to Normal

2021 Consumer Intel Report Reveals How Marketers Can Capitalize on a New Paradigm

SAN ANTONIO, July 28, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, today announces proprietary data from its Valassis line of business, providing a snapshot into how American consumers are feeling and behaving as COVID-19 restrictions ease. The 2021 Consumer Intel Report, which is based on responses from over 1,000 U.S. adults, indicates that while consumers’ habits, perceptions and expectations have changed, there is an opportunity to capitalize on their desire to return to “normal,” but with cautious optimism.

As marketers look to align with this new paradigm, they must understand and cater to consumers’ current sentiment. For example, the survey findings point to the rise of a more conscious consumer — with 52% of respondents saying it is important that the brands they purchase from have values aligning with their own. In addition, 72% of millennial parents are more likely to be loyal to a brand or store that shares its efforts to be environmentally responsible or has sustainable or ethical business practices. Sustainability is worth a financial commitment for some — 63% of millennials are willing to pay more for sustainable products.

The in-store experience is going to become more critical than ever as consumers are eager to return and engage more closely with the brands they buy from. Shopping indoors performed better than most other indoor activities in terms of comfort level among respondents (49% said they are comfortable). The survey also found that 74% of consumers prefer to buy products that they need to smell, touch or feel in-store. Retailers can capitalize on this behavior with more seamless experiences and well-timed discounts.

In 2020, while online shopping increased significantly across food, household goods and health and beauty care products, it has nearly gone back to 2019 levels across these categories. For example, our survey found that 18% of consumers said they do all their food shopping online compared to 29% indicating this in 2020. At the same time, the shift to online shopping — largely driven by the pandemic — did generate first-time online shoppers, creating new opportunities for brands.

“There is a clear willingness among consumers to return to pre-pandemic activities, albeit tempered with some caution,” said Sarah O’Grady, Vice President of Brand Marketing at Vericast. “The challenge for brands now is to respect the caution while galvanizing action. With our survey results in mind, there are four definitive ways for marketers to generate authentic customer engagement: use messaging that conveys forward momentum, promote health and safety measures, demonstrate a social conscience and take advantage of in-store retail with promotions and experiences.”

Additional key takeaways from the report include:

  • Saving is still king
    • 72% of consumers said they increased their saving behaviors during COVID and 82% of those people told us they anticipate those behaviors to continue over the next year.
    • The majority (82%) of respondents said the most important thing when shopping for grocery products is to save the most money by going to a store with the lowest price.
    • Over half (52%) of consumers said a sale will drive an impulse purchase.
    • Affluent shoppers get excited by coupons, too: 79% said they use coupons when planning their shopping and the same percentage said it’s exciting to discover a discount on a product they were already planning to buy. Most use both paper and digital coupons/discounts and 64% say coupons/discounts speed up their decision to purchase.
  • Familiarity, trust and authenticity matter
    • Following a period of uncertainty, consumers are now seeking out stability and familiarity. In fact, 67% said they prefer a brand or store that provides a consistent experience.
    • 56% said they typically purchase from brands they’re familiar with because of their brand communications.
  • Housing boom creates opportunity
    • 75% of millennial parents, 73% of parents and 69% of millennials have purchased home comfort items within the last six months with more than half (52%) of all consumers intending to make a purchase in the next six months.
    • 63% of millennial parents, 59% of parents and 55% of millennials said they’re spending more time and/or money improving their home.
  • Restaurants must adapt
    • There is a degree of caution about returning to restaurants with 61% of parents, 60% of millennial parents and 55% of millennials comfortable dining outside.
    • 63% of consumers say they are more comfortable ordering carryout or delivery than dining inside at a restaurant. 

To view the full 2021 Consumer Intel Report, download “The cautious return to a new world.”

About the Study

The study was fielded by Valassis Feb. 18, 2021 through March 4, 2021 in conjunction with a global, third-party market research firm with proficiency in internet surveys. The sample is nationally representative and was derived from an online consumer opinion panel, and all participants were at least 18 years of age and living in the contiguous United States. The survey was closed once 1,004 completed responses had been reached.

About Vericast

Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for over 70,000 brands and businesses. While its award-winning portfolio of products, technology and solutions — including Illumis™, Valassis Consumer Graph™ and Harland Clarke ChecksCX™ — are a piece of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

Media Contacts
Mary Broaddus
Dave Darovitz
press@vericast.com

Categories
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Vericast Announces High-Impact Enhancements for CTV

Includes High Match Rate, Advanced Privacy Control and Dynamic Creative

SAN ANTONIO, July 14, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, is announcing enhancements to its Connected TV (CTV) solution from its Valassis line of business. The upgraded features empower brands to reach their ideal audiences through proprietary customer data, a unique Household Connect™ approach and dynamic creative personalization.

Household Connect is a key element of the Valassis Consumer Graph™, which uniquely links data to a digital household in a manner that respects consumers’ privacy choices. This powerful approach is what enables Vericast to tap into billions of behavior and location signals to identify high-intent consumers across 120 million households for its Valassis CTV solution. This industry-first approach to creating digital households also allows CTV campaigns to drive real business results.

For example, when onboarding a customer’s first-party data, brands can quickly and accurately create an addressable audience, achieving up to an 80% match. After engaging this audience across top CTV platforms and over-the-top (OTT) channels, the company can tie ad frequency to real-world performance through a unique, closed-loop, matchback analysis.

In addition, brands can boost engagement by delivering high-impact, dynamic advertising that cuts through the clutter with relevant content based on customer demographics, nearest store location, interests, the weather and more.

“Today, brands should take full advantage of CTV to amplify their campaigns, tapping into the channel’s increasingly powerful and effective targeting capabilities and high engagement,” said Michelle Engle, Chief Product Officer, Digital Marketing & Technology Solutions at Vericast. “There has been a paradigm shift from traditional TV to streaming services with our data showing that 70% of U.S. adults are currently using streaming services. We have seen incredible growth with our rich intelligence and innovative features making CTV ads shoppable. Further, the valuable campaign insights we provide feed into future programs.”

Additional features include:

  • Automated content recognition: Allows marketers to retarget audiences (via social media, display or offline channels) from a brand’s current TV ad during or after ad exposure to increase campaign effectiveness.
  • OTT exposure retargeting: Enables brands to retarget anyone who has been exposed to a CTV or OTT advertisement.
  • Ad fraud monitoring: Includes pre-screening and incorporation of Interactive Advertising Bureau (IAB) spiders and bots’ lists, IP blocking, elimination of excessive impressions and abnormal activity, and removal of fraud due to suspicious activity.

Learn more about how to reach the streaming TV audience with digital precision and impactful ads with the Valassis CTV solution.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Media Contact

Mary Broaddus

press@vericast.com

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Press Release

Vericast’s Illumis™ Platform Wins Gold in Prestigious Stevie® Awards

Multi-patented Marketing Platform Connects Intelligence, Media, Technology

SAN ANTONIO, June 29, 2021: Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale, today announces Illumis™, its transformative marketing platform, is a Gold winner in the 2021 Stevie® American Business Awards.

Illumis, a Valassis solution, received the highest honor in the marketing solutions category. A record-breaking 3,800+ nominations from organizations of all sizes and virtually every industry were submitted for consideration in this highly competitive, premier business awards program.

Illumis brings together intelligence, media and technology in one seamless, multi-patented platform, allowing marketers to directly tie insight-led strategies to high-performing consumer engagement. It offers a competitive, data-informed approach to omnichannel media buying, fueled by the predictive intelligence of the two-time award-winning Valassis Consumer Graph™.

Built in-house, Illumis achieved Gold status largely due to the business impact it has delivered to clients. For instance, the solution enabled olive oil company Filippo Berio to increase household penetration and drive in-store sales at key retailers throughout the pandemic. Using data from Illumis, a display advertising campaign targeted high-intent consumers who grocery shop in-store, omnichannel and use delivery, with consumer profiles continuously optimized using real-time sales. The campaign ran in two flights, spaced one month apart, and outperformed both viewability and click-through-rate benchmarks. Both flights of the campaign drove a 6% sales lift at a key retailer, surpassing the benchmark of 1.1% – 5.7%.

“With more data and tools than ever, there are significant challenges around the fragmented nature of today’s marketing technologies,” said Susan Lee, Group President, Digital Marketing and Technology Solutions at Vericast. “The Illumis integrated platform solves those pain points by delivering multichannel engagement using an architecture that connects intelligence, media and technology, helping companies discover opportunities and inspire action. We have seen the positive effect Illumis has on brands every day to achieve more, and it is incredibly rewarding for the solution and its impact to be recognized industry-wide.”

Stevie American Business Award winners will be honored in a virtual awards ceremony on June 30.

Learn more about Illumis.

About Vericast

Vericast is a leading marketing solutions company, delivering actionable insights and expertise through its Valassis and Harland Clarke omnichannel solutions, to help more than 70,000 businesses engage with their customers.  Every day, Vericast influences purchasing and transaction behavior of more than 120 million households – impacting where they eat, shop, buy, save and borrow. Follow Vericast on LinkedIn and Twitter to learn how Vericast drives commerce.

Media Contact

Mary Broaddus

press@vericast.com