From avid techies to cord-cutters, reach the right consumer.
Tech companies know that their consumers are constantly changing as technology iterations make products obsolete faster and faster.
To stand out with consumers ready to adopt new products and services, it becomes critical to understand that path to purchase and the motivators of the various segments being targeted. Our unique combination of data and insights can be leveraged to find the cord-cutters, tech evangelists and early adopters to understand them deeply and influence behaviors.
One in 10 consumers plans to switch mobile phone providers in the next 90 days(source 1) and 10% plan to switch pay TV providers. (source 2). We provide solutions from display advertising to print media to target the right consumer at the right time to drive results from new sign-ups, upgrades or switching.
Source: 451 Research’s VoCUL: Wireless Service Provider, Feb. 2018 Source: 451 Research’s VoCUL Video and Broadband Services, Sept. 2017
Get in touch and learn how Vericast can help your business.
Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major business units, Valassis, Harland Clarke, and QuickPivot are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients.