Consumer Packaged Goods
Learn to thrive amid a changing,
chaotic landscape
Shopper marketing strategies must quickly adjust to drive engagement
The CPG landscape has shifted dramatically: niche, direct-to-consumer brands, private label products, and keeping up with ever-changing consumer behaviors can seem daunting. But we’re here to help you. Combining decades of shopper intelligence with top-notch technology, we’ll give you the information to stay informed about what your consumers want. And we’ll arm you with the tools to drive consistent purchases, from high-reach branding experiences to tailored creative delivery.
Consumers want to save
Both print and digital media are crucial to getting the best deals. Done right, discounting can improve both brand perception and purchase metrics.
54%
Of consumers like to receive both paper and digital coupons or discounts so they don’t miss out on savings
54%
Of consumers have a better perception of brands that send messages, coupons, or discounts that are relevant to them
71%
Of millennial parents say receiving a coupon or discount would speed up their purchase decision
Source: 2021 Consumer Intel Report, Valassis
The Future of How People Shop
See how we’ve helped CPG brands
grow their businesses:
Marketing Research
2021 Consumer Intel Report: The Cautious Return to a New World
Learn more in this exploration of how cautious optimism is manifesting in peoples’ lives. Includes four actionable steps you can take to generate more authentic engagement and a stronger brand.
