Insights

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“Ho, Ho, Ho!” or Just “Ho-hum?”: What to Expect From Consumers This Holiday Season

The holidays are around the corner — and the current economic environment has forced adjustments by both consumers and retailers.

Shared Direct Mail Success Is As Easy as ABC
The ABC’s & 1-2-3’s to focus your marketing budget … on acquiring new customers instead of just spending on mailings…
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Bringing Accessible Internet to All

The pandemic showed us the absolute necessity for reliable internet. Large inequities in affordability and accessibility were magnified and exacerbated. Here, get information to help eligible households sign up for the Affordable Connectivity Program (ACP).

Woman and man out shopping holding shopping bags
3 Big Consumer Priorities for 2022

People are shopping for positivity in 2022. Even though expenses are on the rise, they don’t want to give up experiences that delight. In this post, get insight and recommendations to influence consumers’ decision-making.

Woman shopping for electronics in the store
Starting the Year on a High (Tech) Note

Telecom companies have an opportunity to invite consumers into their local retail locations for reasons beyond paying a bill or getting repairs. A new year offers a chance to win over shoppers who have extra disposable income.

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Could Tax Refund Season Be Holiday 2.0 for Wireless Marketers?

Just beyond the holidays lies the next big shopping event: tax refund season. Tax refunds can present an opportunity to splurge. Wireless providers can win by reaching out at the right time.

Woman in store deciding between two products
How Empathetic Marketers Can Win in a Post-COVID World

Now that pandemic-related fears are beginning to wane and lockdowns are beginning to lift, consumers are generally becoming much more optimistic about their health. Yet their wealth remains an altogether different matter.

Seven Reasons Marketers Should Be Super Optimistic Right Now … even if your audience is still a little cautious

All signs indicate the country’s economic engine is roaring back to life. Brighter days really are ahead!

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Dynamic Telecom Shopper
eBook Activating the Dynamic Subscriber Telecom & Technology Research FindingsYou’re enthralled by technology in your career. But are you in…